The Beer Bottle Holder was created for an international design challenge called ProCarton. The Beer Bottle Holder has great values it offers the customers. First it lets the customer choose different kinds of beers, which then can be placed in the holder and then carried home. 

When at home the Bottle Holder can be unfolded and used as a game surface. A QR-Code, provided on the surface, leads the customer to an app with three different games to play. Simple games, simple rules and the complete package can be reused.